While Advertising Creates Only a Short-Term Gain, _________ Creates Twice

question 34

Multiple Choice

While advertising creates only a short-term gain, _________ creates twice as much long-term value for a firm.

• A) event marketing
• B) direct marketing
• C) public relations
• D) social media
• E) word of mouth

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Definitions:

Type A

Describes a personality type characterized by a high level of competitiveness, self-urgency, impatience, and aggression, often linked to stress and heart disease.

Impatient

A feeling of restlessness or desire for immediate action or results, often leading to frustration when delays occur.

Ambitious

Having a strong desire and determination to achieve success or accomplish a specific goal.

Hardy

Showing resilience and ability to cope well with life's challenges.