Traditional Segmentation Methods Do Not Work on the Internet Because

question 31

Multiple Choice

Traditional segmentation methods do not work on the internet because they make use of

• A) customer characteristics.
• B) marketing goals.
• C) usage information.
• D) sites visited.
• E) marketing tactics.

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Definitions:

Henry David Thoreau

An American essayist, poet, and philosopher known for his works on naturalism and civil disobedience.

Market Revolution

A period of rapid economic transformation in the United States during the 19th century, characterized by the expansion of capitalism and industrialization.

Interregional Trade

Trade that occurs between different regions within a country or across different countries, involving the exchange of goods and services.

Cincinnati

A city in the state of Ohio, United States, known for its rich history, cultural heritage, and as a major economic and social hub in the Midwest.