Traditional Segmentation Methods Do Not Work on the Internet Because

question 31

Multiple Choice

Traditional segmentation methods do not work on the internet because they make use of

• A) customer characteristics.
• B) marketing goals.
• C) usage information.
• D) sites visited.
• E) marketing tactics.

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Definitions:

Quebec Firm

Refers to a business organization that is registered or operates in Quebec, Canada, subject to provincial laws and regulations.

Equity Value

The value of a company’s shares; it represents the residual value to shareholders after debts and liabilities have been settled.

Sustainable Growth Rate

The maximum rate at which a company can grow its sales, earnings, and dividends without having to increase financial leverage or equity financing.

Return On Equity

A financial ratio that measures the profitability of a business in relation to the amount of equity, indicating how effectively management is using shareholders’ funds.