Instead of Thinking About How to Convert Dissatisfied or Indifferent

question 3

Multiple Choice

Instead of thinking about how to convert dissatisfied or indifferent customers into satisfied customers, businesses need to focus on converting

• A) non-buyers into buyers.
• B) competitive loyals into brand loyals.
• C) switchers into loyal customers.
• D) non-users into satisfied customers.
• E) satisfied customers into very satisfied customers.

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Definitions:

Job Cost Accuracy

The precision with which a company estimates and tracks the costs associated with specific jobs or projects.

Overhead Cost Driver

A factor that causes the cost of overheads to change, such as machine hours or labor hours.

Predetermined Overhead Rate

A rate estimated before a period begins, used to allocate overhead costs to products or job orders based on a chosen activity base.

Allocation Base

A measure of activity such as direct labor-hours or machine-hours that is used to assign costs to cost objects.