In a Customer Satisfaction Survey, Customers Who Give a Score

question 59

True/False

In a customer satisfaction survey, customers who give a score of 5 (very satisfied) are two times more likely to repurchase as customers who give a score of 4 (satisfied).

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Definitions:

Referents

Objects or events in the world that words or phrases refer to or denote.

Complement

A term designating the class of all things excluded by another term.

Nonbowlers

Individuals who do not participate in the sport or activity of bowling.

Bowlers

Players who engage in the sport of bowling, aiming to knock down pins with a ball.