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A Customer's Intention to Recommend a Firm to Others Has

question 70

True/False

A customer's intention to recommend a firm to others has a big impact on predicting future business performance.


Definitions:

Negative Message

Communication that conveys rejection, refusal, or other unwelcome news.

Direct Format

A straightforward and clear way of presenting information, without unnecessary decorations or diversions.

Assumptions

Beliefs or ideas taken for granted without proof, often forming the basis for decision-making and reasoning.

Neutral Buffer

An unbiased or impartial intermediary area or substance that mitigates the effects of extremes or facilitates the resolution of conflicts.

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