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Explain How a Business Can Use the Occasionalization Segmentation Approach

question 33

Essay

Explain how a business can use the occasionalization segmentation approach to attract, satisfy, and keep customers. Provide an example.


Definitions:

Explicit

Stated clearly and in detail, leaving no room for confusion or doubt.

Prejudiced

Holding preconceived judgments or opinions about people or groups without sufficient knowledge or experience.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or gender.

Traffic Stops

Interactions initiated by law enforcement officers with motorists on public roads, usually due to suspected violations of traffic laws.

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