A Set of Actions an Organization Can Take to Demonstrate

question 16

Multiple Choice

A set of actions an organization can take to demonstrate its commitment to comporting itself in an ethical manner and treating its employees, customers, society, and the environment with respect is referred to as

• A) a marketing strategy.
• B) a growth strategy.
• C) a sales strategy.
• D) a public relations strategy.
• E) corporate sustainability.

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Definitions:

Public Relations

The process of handling and distributing information from an organization to the public in order to shape their perception.

Positive Relationships

Bonds between individuals that are characterized by mutual respect, affection, and trust.

Personal Selling

A sales technique involving direct interaction between a salesperson and a potential buyer to persuade the buyer to make a purchase.

Advertising

The action of calling public attention to something, particularly by paid announcements in various media channels, to promote sales.