The First Key Metric in Demonstrating ROI Is

question 9

Multiple Choice

The first key metric in demonstrating ROI is

• A) purchase consideration.
• B) purchase intent.
• C) problem recognition.
• D) information search.
• E) repeat purchase decision.

---

Definitions:

The State

An organized political community under one government, recognized as the central authority over a definite territory.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something.

Canadians

Citizens or permanent residents of Canada, a country in North America, known for its multicultural society and bilingual English-French heritage.

First-Past-The-Post

An electoral system in which candidates compete in single-member districts, with the winner being the candidate who receives the most votes, regardless of whether or not a majority is achieved.