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It is necessary to put marketing metrics in place to demonstrate
Working Memory
An active system that processes the information in short-term memory.
Central Executive
A component of working memory model that oversees and regulates the flow of information from and to its subsidiary systems.
Baddeley
A reference to Alan Baddeley, a psychologist best known for his work on the model of working memory.
Maintenance Rehearsal
A cognitive process involving the repetition of information to keep it within working memory or to store it in short-term memory.
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