Cost to Serve and Price Paid Are Two Dimensions Along

question 43

Multiple Choice

Cost to serve and price paid are two dimensions along which businesses should examine their

• A) media placement.
• B) sales force commissions.
• C) distribution channels.
• D) advertising agencies.
• E) customers.

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Definitions:

Separate Sales Forces

A strategy where a company divides its sales team into different groups, each focusing on selling specific products or serving particular market segments.

Decentralization

The distribution of administrative powers or functions across various levels within an organization, as opposed to having them concentrated at a single point.

Advantage

Advantage refers to a favorable position or condition that enhances the probability of success or effectiveness in a competitive environment.

Responsibilities

Duties or obligations that an individual or organization is required or expected to perform.