Xavier Does a Study in Which He Compares Group Brainstorming

question 16

Multiple Choice

Xavier does a study in which he compares group brainstorming to individual brainstorming in face-to-face versus computer-mediated (i.e., chat room) communication conditions. He finds that groups are generally less productive at brainstorming than individuals, but that in chat room conditions, the difference is much less. The fact that the effect of the group versus individual condition depends on which communication medium was used illustrates a(n) ____.

• A) statistically significant result
• B) correlation coefficient
• C) main effect
• D) interaction effect

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Definitions:

Negative Externality

A cost that affects a party who did not choose to incur that cost, often associated with the production or consumption of a good or service.

Advertising

The activity or profession of promoting products, services, or ideas through various forms of media.

Product Quality

A measure of the perceived value, reliability, and performance of goods or services as judged by consumers.

Expensive Advertisement

High-cost marketing activities aimed at promoting products, services, or brands to a wide audience.