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For Optimal Targeting and Minimal Blood Pool Activity, 111In-Capromab Pendetide

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For optimal targeting and minimal blood pool activity, 111In-capromab pendetide imaging should begin at


Definitions:

Macromarketing

Refers to the study of the marketing processes, systems, and impacts at the societal level, often considering the interaction between markets, society, and the environment.

Micromarketing

An extreme form of segmentation that tailors a product or service to suit an individual customer’s wants or needs; also called one-to-one marketing.

Geodemographic Segmentation

The process of analyzing and categorizing population data based on geographic and demographic factors for marketing purposes.

Tapestry™ Segmentation

Tapestry Segmentation is a geographic area analysis tool used by marketers to classify neighborhoods into unique segments based on demographic and socio-economic characteristics.

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