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In one well-known study that was conducted during an era of anti-Chinese prejudice (LaPiere, 1934) , a researcher drove across the U.S. with a Chinese couple, stopping at dozens of restaurants, hotels, auto camps, and tourist homes. He was interested in knowing the percentage of establishments that would serve the couple, as well as the percentage of establishments that would SAY that they would serve the couple when contacted later. The results from this research provided some of the first evidence of ____.
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