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When Advertisers Need to Help Sell a Low-Quality Product, They

question 55

Multiple Choice

When advertisers need to help sell a low-quality product, they often make ads that use loud music and distracting images (as opposed to ads that explicitly and straightforwardly discuss the features of the product) . This is probably a good strategy because it is likely to foster ____ processing of the ad's claims and in turn to ____.


Definitions:

Inflammation

A biological response to harmful stimuli, marked by redness, heat, swelling, and pain, which is part of the body's immune response.

Lymphocytes

A type of white blood cell vital for the immune response, helping the body to fight infections and other diseases.

Psychoneuroimmunology

An interdisciplinary field studying the interaction between psychological processes, the nervous system, and immune function.

Behavioral Medicine

An interdisciplinary field that combines both medical and psychological approaches to address and treat physical health and illness.

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