Refer to the figure below. Suppose the solid line shows the demand for coffee. If coffee and tea are substitutes, and the price of tea falls, then you would expect: 
Definitions:
Punishment
A process in which a consequence immediately follows a behavior, decreasing the likelihood that the behavior will be repeated.
Operant Responding
A behavior modification process through which the strength of a behavior is modified by reinforcement or punishment.
Negative Reinforcement
A behavioral concept where the removal of an adverse stimulus strengthens a behavior or increases its likelihood of being repeated.
Operant Conditioning
A process of instruction where behaviors are adjusted by the application of reinforcements or deterrents.
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