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Compared to when two individuals compete, when two groups of people compete, they tend to be extreme and hostile. This is known as ____.
Robert Cialdini
A psychologist known for his research on persuasion, influence, and marketing, notably authoring the principle of influence theories.
Compliance Tactics
Strategies used to persuade or influence others to comply or agree with a request, command, or rule.
Potential Buyers
Individuals or entities that are considered likely candidates to purchase a product or service.
Scarcity
A condition where resources are insufficient to satisfy the needs or wants of a population.
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