In a Well-Known Study Using Archival Data, Researchers Hovland and Sears

question 114

Multiple Choice

In a well-known study using archival data, researchers Hovland and Sears found that-in the southern U.S., between 1882 and 1930-there was a statistically significant correlation between the market price of cotton and the frequency of interracial lynching incidents. This study has typically been interpreted as supporting ____.

• A) the contact hypothesis
• B) realistic conflict theory
• C) social dominance theory
• D) scapegoat theory

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Definitions:

Techniques of Persuasion

Methods or strategies used to convince or influence others to change their attitudes, beliefs, or actions.

Compliance

The act of conforming to or following rules, standards, or laws.

Resist

To withstand, strive against, or oppose a force or influence.

Compliance Tactics

Strategies used to persuade or influence others to go along with one's request or command, often studied in social psychology.