Scenario D

question 116

Multiple Choice

Scenario D. Power Man Nutrition develops performance based foods and beverages for athletic and active individuals. In a recent product development meeting, Bob suggested that Power Man acquire a newly developed, technology for infusing vitamin and mineral blends into food, created by PharmCo. Bob believes that Power Man should attain this technology because it would be easiest to acquire the technology straight from PharmCo. Gary, although supportive of this idea, feels that the method of infusing blends in the next generation of Power Man bar should be kept exclusive. Gary knows it may take longer to produce the technology and the power bar, but feels that the competitive advantage and exclusivity of the technology is worth the wait. Finally, Joy suggested that Power Man should work jointly with PharmCo to create a brand new technology and product. Joy liked Bob's idea of incorporating the latest technology however, Joy feels that Power Man does not possess sufficient financial resources to purchase the technology outright.
-Gary's idea that Power Man keep the ingredients exclusive suggests that he favors which method of acquiring technology?

• A)Internal development
• B)Licensing
• C)Contracted development
• D)Purchase
• E)A research partnership

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Definitions:

Continuous Amnesia

A rare condition involving the ongoing inability to recall past events or form new memories.

Depersonalization

A psychological phenomenon involving a sense of detachment from one's own body, thoughts, feelings, or sense of identity, often described as feeling like an outside observer to one’s life.

Derealization

A mental state where the world around feels unreal or distant; often a symptom of anxiety or dissociative disorders.

Dissociative Amnesia

A disorder characterized by temporary memory loss that cannot be attributed to a typical neurological condition, often due to psychological stress or trauma.