Scenario D

question 12

Multiple Choice

Scenario D. Power Man Nutrition develops performance based foods and beverages for athletic and active individuals. In a recent product development meeting, Bob suggested that Power Man acquire a newly developed, technology for infusing vitamin and mineral blends into food, created by PharmCo. Bob believes that Power Man should attain this technology because it would be easiest to acquire the technology straight from PharmCo. Gary, although supportive of this idea, feels that the method of infusing blends in the next generation of Power Man bar should be kept exclusive. Gary knows it may take longer to produce the technology and the power bar, but feels that the competitive advantage and exclusivity of the technology is worth the wait. Finally, Joy suggested that Power Man should work jointly with PharmCo to create a brand new technology and product. Joy liked Bob's idea of incorporating the latest technology however, Joy feels that Power Man does not possess sufficient financial resources to purchase the technology outright.
-Joy's argument that Power Man does not have adequate financial resources to purchase the technology suggests that she favors which method of acquiring technology?

• A)Internal development
• B)Licensing
• C)Contracted development
• D)Purchase
• E)A research partnership

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Definitions:

Vertebral Canal

The hollow area within the vertebral column that houses and protects the spinal cord.

Spinal Nerves

Nerves that originate from the spinal cord and branch out to various parts of the body, carrying motor, sensory, and autonomic signals between the spinal cord and the body.

Standard Deviation

A measure of the amount of variation or dispersion of a set of values, indicating how spread out the values are from the mean.

Forecast Error

A measurement of the discrepancy between predicted values and actual outcomes in demand forecasting.