Examlex
The values of the various items the corporation owns are referred to as
Adoption
The act of accepting, taking up, or starting to use something new or different, such as technology or practices.
Hierarchy of Effects
A framework outlining the steps a consumer takes, beginning with awareness and progressing through knowledge, appreciation, preference, conviction, to ultimately making a purchase.
Awareness
The state or level of consciousness where individuals or groups realize the existence or importance of something.
Consumer's Ability
The capacity of a consumer to make informed, effective, and efficient choices about the use of resources.
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