Scenario C

question 145

Multiple Choice

Scenario C. Caroline is a marketing representative for a publishing house. She is about to set her yearly goals with the manager of her department. There are a few goals that they are considering:
1. Increase her sales from 10,000 units to 20,000.
2. Design a cause marketing event to benefit St. Jude's Children's Hospital.
3. Develop a campaign to promote a product to overweight teens.

-Caroline is especially excited about goal 2,since it appeals to her higher values.In terms of desirable characteristics for goals,this goal would be considered

• A)meaningful.
• B)challenging but attainable.
• C)acceptable.
• D)well compensated.
• E)specific and quantifiable.

---

Definitions:

Ethical Lapses

Situations where individuals or organizations fail to act in accordance with moral principles or standards, leading to misconduct or unethical behavior.

Turnover

The process by which an organization's workforce is renewed through the departure and replacement of employees.

Empowering Leadership

A leadership style that emphasizes the enhancement of employees' intrinsic motivation, confidence, and capability to achieve work-related goals.

Psychological Capital

A concept in positive psychology that focuses on an individual's positive psychological state, characterized by self-efficacy, optimism, hope, and resilience.