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Explain sexual harassment, its categories, and the problems that stem from the issue. Specifically, what can organizations do to manage this problem?
Product Class
A category of goods or services that share similar characteristics, uses, or are targeted towards similar markets.
Specific Brand
A distinct entity in the marketplace characterized by a unique name, design, or features, making it distinguishable from other products or services.
Primary Demand
The overall demand for a product category as opposed to the demand for a specific brand within that category.
Marketing Mix
A framework used to analyze and execute the marketing strategy, traditionally defined by the four Ps: Product, Price, Place, and Promotion.
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