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Discuss the Three Levels of Planning

question 52

Essay

Discuss the three levels of planning. What are the characteristics of each in terms of managerial level, level of detail, and time horizon?


Definitions:

Product Orientation

A business approach that focuses on improving and selling a product without prioritizing customer needs or market demands.

Consumer Orientation

A business approach that prioritizes identifying and satisfying the preferences, needs, and expectations of consumers.

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