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Scenario C

question 35

Multiple Choice

Scenario C. Smash Marketing is consulting firm located in the Midwest. Mr. William "Bill" Smash started the firm as a young man in the early 1950s. The firm has grown but with growth, they have never forgotten the vision of Mr. Smash—to be creative in all they do while delighting the client. Each year the Smash Award for Advertising Creativity is given to the employee who most exemplifies Mr. Smash's vision. New employees are told of the organization's greatest accomplishments and are taken on a tour of the "Wall of Memories" where pictures of the company taken over the years are hung. One is even included to remind everyone of the disastrous fire that the company not only survived, but also built upon to strengthen the sense of teamwork clearly evident throughout the firm. In fact, there is a long tradition of employee participation in decision making and all consider themselves to be part of the "Smash Family."
-Based on the information in the above scenario,which of the following outcomes would you most expect if business dropped off dramatically for Smash Marketing?

Definitions:

Target Audience

A specific group of people identified as the intended recipients of a message, product, or service, based on demographic, psychographic, or other factors.

Character Description

The process of detailing the appearance, traits, motivations, or background of a character in a narrative.

Evergreen

Content that remains relevant and useful over a long period, regardless of current trends or news.

Hub Content

Content that is central or core to a particular topic or theme, often serving as a primary source of information on websites.