Most Critics of Advertisements Endorse Informative Advertisements Over Persuasive Advertisements

question 42

Multiple Choice

Most critics of advertisements endorse informative advertisements over persuasive advertisements.However,it is difficult to engage only in informational advertising.Why?

• A)Customers seek to obtain information from other sources rather than from advertising.
• B)Information presented in advertisements would lack credibility.
• C)It is difficult to separate informational advertising from persuasive advertising.
• D)Customers would not buy products or services without persuasion.
• E)Advertisements that provide direct information could generate negative emotions.

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Definitions:

Assumptive Close

An Assumptive Close is a sales technique where the salesperson assumes that the customer has decided to purchase, moving towards finalizing the sale without explicitly asking for it.

Prospect

A potential customer or client who has been identified as having the interest and authority to purchase a product or service.

Direct Close

A straightforward approach to closing a sale by directly asking the prospect to make a purchase or decision.

Implementation Process

The sequence of steps taken to put a plan, system, or policy into action.