The Ability to Specifically Tailor the Message May Prove to Be

question 45

Multiple Choice

The ability to specifically tailor the message may prove to be either an advantage or a disadvantage.Under which of the following situations might this advantage become a disadvantage?

• A)When costs per contact are high
• B)When salespeople alter the message just to get a sale
• C)When the price of the product is standardized
• D)When the product is complex in nature
• E)When distribution channels are short and direct to the end user

---

Definitions:

Business Name

The official name under which a company or merchant conducts business, which may be different from its legal corporate name.

Ultra Vires Acts

Acts performed beyond the powers or authority granted to a corporation or an individual by law.

S Corporation

A special designation that allows corporations to pass income directly to shareholders and avoid double taxation.

Partnerships

A business structure where two or more individuals manage and operate a business in accordance with the terms and goals set out in a partnership agreement.