The Type of Advertising Appeal That Has Received the Most

question 8

Multiple Choice

The type of advertising appeal that has received the most criticism for being in poor taste is:

• A)personal computer ads targeted at children.
• B)fear appeals used to sell shampoos and deodorants.
• C)humorous appeals used to make fun of people who are socially inept.
• D)ads using sex and/or nudity.
• E)unfair comparative ads used by competing companies.

Comprehend the theory of cognitive dissonance and its impact on sales and consumer behavior.

Identify and explain different types of motivational conflicts and their examples.

Distinguish between drive, need, and want, and understand their interrelationships.

Understand differing theories of motivation and how they explain behavior.

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Definitions:

Subjectivity

The quality of being based on or influenced by personal feelings, tastes, or opinions, as opposed to objective, measurable facts.

Research

is the process of systematically observing reality to assess the validity of a theory.

Deception

The act of misleading or providing false information to others in order to gain an advantage or hide the truth.

Experimental Research

A research methodology that assesses cause-and-effect relationships by manipulating one or more variables while holding others constant to study their effects on certain outcomes.