Which of the Following Justifications Is Used by the Marketing

question 68

Multiple Choice

Which of the following justifications is used by the marketing and advertising trade groups to defend themselves of the criticisms regarding advertising targeted to children?

• A)Parents of younger children,rather than the children themselves,make purchase decisions.
• B)Products for children are also commercial merchandises that require advertising.
• C)Products for children require more awareness than the other commercial products.
• D)Children are less aware of their needs compared to adults and the needs have to be created.
• E)Viewing such advertisements is a part of the consumer socialization process in children.

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Definitions:

Generativity

A concern for establishing and guiding the next generation, usually observed in middle adulthood.

Egocentrism

According to Piaget, the assumption that others view the world as one does oneself.

Stagnation

A state of inactivity or lack of progress, often leading to a lack of development or growth.

Climacteric Phase

A transitional stage in life, typically occurring in middle age, marked by a decline in reproductive hormones and associated with menopause in women.