Which of the Following Statements Describes Advertising Targeted to African-Americans

question 6

Multiple Choice

Which of the following statements describes advertising targeted to African-Americans and Hispanics?

• A)For many years,advertisers ignored African-Americans and Hispanics as identifiable subcultures and viable markets.
• B)Over the past two decades,marketing and advertising programs targeted at African-American consumers have decreased.
• C)Hispanics or African-Americans used to appear in the advertisements more than the Whites.
• D)Over the past two decades,the number of Hispanics used in advertising has increased significantly.
• E)Hispanics or African-Americans together constitute the largest consumer group in the world.

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Definitions:

Purchase Intent

Purchase intent refers to the likelihood or willingness of consumers to buy a product or service in the near future.

Call to Action (CTA)

A marketing term for an instruction to the audience designed to provoke an immediate response, typically using verbs like "call now," "find out more," or "visit a store today."

Facebook Ad

A form of online advertising that allows businesses and individuals to promote their products or services on the Facebook platform.

Comment Section

A designated area on websites or platforms where users can post comments to engage in a discussion related to the content presented.