The New Role of Public Relations Is One Characterized By

question 83

Multiple Choice

The new role of public relations is one characterized by:

• A)less of a communication role.
• B)less of a marketing orientation.
• C)a tighter,more tightly defined role.
• D)a broader,less marketing-oriented role.
• E)a broader,more marketing-oriented role.

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Definitions:

Price Floor

A government- or authority-imposed minimum price for a commodity, which is meant to ensure that the market price does not drop below a certain level.

Equilibrium Price

The price at which the quantity of a good or service supplied equals the quantity demanded, leading to market stability where there is no tendency for change.

Excess Supply

A situation where the quantity of a good or service supplied exceeds the quantity demanded at the current price.

Nonprice Rationing

The allocation of goods among consumers using criteria other than price, such as waiting times or quotas.