Procter & Gamble Spends Over $2 Billion Annually on Advertising

question 10

Multiple Choice

Procter & Gamble spends over $2 billion annually on advertising for its various consumer products and can make large media purchases at rates lower than its smaller competitors.This is an example of how a large advertiser can achieve a competitive advantage based on:

• A)differentiation.
• B)economies of scale.
• C)economic censorship.
• D)diversification.
• E)protestant ethic.

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Definitions:

Cultural Indicators Project

A research initiative that aims to identify, analyze, and map the recurring themes and values in media content to understand cultural shifts.

George Gerbner

A pioneering researcher in communication studies, best known for his research on television's effects on society, particularly the cultivation theory.

Triple Revolution

A concept describing the significant transformations in society through digital communication, networking, and the internet.

Portable Media

Media that can be easily carried or moved, often allowing for personal entertainment, communication, or information access on the go.