If an Advertiser Refuses to Comply with Rulings Made by the National

question 43

Multiple Choice

If an advertiser refuses to comply with rulings made by the National Advertising Review Board (NARB) ,the NARB is most likely to:

• A)order the company to stop running the ad.
• B)refer the case to an industry trade association.
• C)refer the matter to an appropriate government agency.
• D)impose a fine.
• E)lodge a class action suit for customers who have been in some way negatively affected by the ad.

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Definitions:

Listener

Someone who actively pays attention to and processes what others are communicating.

Selective Listening

The practice of hearing and responding to certain parts of a conversation while ignoring others, often based on personal biases or interests.

Social Context

The immediate physical and social setting in which people live or in which something happens or develops.

Culture

A complex whole that includes knowledge, beliefs, art, morals, laws, customs, and any other capabilities and habits acquired by humans as members of society.