The Dominant Strategy Used by Most International Advertisers Today Is

question 10

Multiple Choice

The dominant strategy used by most international advertisers today is to:

• A)centralize all of the marketing mix elements except promotion.
• B)use localized advertising.
• C)"think locally and act globally".
• D)"think globally and act regionally".
• E)use standardized advertising.

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Definitions:

Deciders

Individuals or groups within an organization responsible for making final purchasing or policy decisions.

Formal Authority

The power granted to an individual or organization by virtue of their position or role, enabling them to enforce rules or make decisions.

Buying Center

A group of individuals within an organization who collectively participate in the decision-making process regarding the purchase of goods and services.

Buyers

Individuals or organizations that purchase goods or services for personal use or for the purpose of resale.