Federal Trade Commission's (FTC's)???_____ Program Required Advertisers to Have Supporting

question 82

Multiple Choice

Federal Trade Commission's (FTC's) ???_____ program required advertisers to have supporting documentation for their claims and to prove the claims are truthful.

• A)Central Hudson
• B)Lanham
• C)Cease-and-Desist
• D)advertising substantiation
• E)affirmative disclosure

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Definitions:

Ethics of Exchange

Principles and standards that guide fair and equitable trade practices between parties in a transaction.

Right to Choose

The consumer’s entitlement to have a variety of options when selecting goods or services, emphasizing the importance of competition and quality in markets.

Economic Espionage

The illegal practice of stealing confidential information from businesses to gain a competitive advantage.

Trade Secrets

Confidential business information that provides a company a competitive edge.