Examlex
_____ variables marketers must consider include language,customs,tastes,attitudes,lifestyles,values,and ethical/moral standards.
EEG
Electroencephalography, a method used to record electrical activity of the brain through electrodes placed on the scalp.
Analogy
A comparison between two things, typically for the purpose of explanation or clarification.
Neurotransmitter
Chemical messengers that transmit signals across a chemical synapse from one neuron (nerve cell) to another 'target' neuron, muscle cell, or gland cell.
Receptor Site
A specific location on a cell membrane or within a cell where molecules such as hormones, neurotransmitters, or drugs can bind to elicit a physiological response.
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