While Considered a Form of Advocacy Advertising,_____ Ads May Have

question 22

Multiple Choice

While considered a form of advocacy advertising,_____ ads may have no affiliation with a corporate or trade sponsor but may be sponsored by an organization to bring attention to what they consider to be an important issue.

• A)direct-response ads
• B)image
• C)general positioning
• D)issue
• E)transit

---

Definitions:

Duty of Compensation

An obligation to provide payment or restitution for loss, damage, or injury.

Incorporate

The process of legally forming a corporation under state law, effectively creating a distinct legal entity separate from its owners.

Agency by Agreement

A relationship formed through an express or implied contract where one party (the agent) is authorized to act on behalf of another (the principal).

Orally Agrees

To give consent or reach an agreement on something using spoken words rather than written.