Why Are Global Marketers Consolidating Their Advertising into One Agency

question 98

Multiple Choice

Why are global marketers consolidating their advertising into one agency?

• A)To implement the philosophies of Theodore Levitt.
• B)Due to terrorists' activities in other parts of the world.
• C)Because the importance of cultural barriers has declined significantly.
• D)Because agencies now have the ability to communicate globally.
• E)In order to distribute costs among the different participating countries.

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Definitions:

Sold

The act of exchanging a product or service for money or other consideration.

Weighted Average

A calculation that takes into account the varying degrees of importance of the numbers in a data set, assigning weights to each number.

Shares Outstanding

The total number of shares of a corporation that are currently owned by all its shareholders, including share blocks held by institutional investors and restricted shares owned by the company’s officers and insiders.

Mill Rates

The amount of tax payable per dollar of the assessed value of a property, used in calculating local property taxes.