_____ Are Measures Taken Before the Campaign Is Implemented;_____ Occur

question 12

Multiple Choice

_____ are measures taken before the campaign is implemented;_____ occur after the ad or commercial has been in the field.

• A)Physiological tests;concept tests
• B)Pretests;posttests
• C)Inquiry tests;portfolio tests
• D)On-air tests;off-air tests
• E)Recognition tests;consumer juries

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Definitions:

Humanbecoming Perspective

An alternative formulation referring to Parse's humanbecoming school of thought, emphasizing the continuous process of becoming within the human experience.

Antithetical

Directly opposed or contrasted; embodying characteristics that are in stark opposition to each other.

Revealing-concealing

A process or mechanism in communication or analysis where certain information is disclosed while other information remains hidden.

Transforming

The process of undergoing a significant change or alteration, often implying improvement or development towards a desired state.