Examlex
_____ are measures taken before the campaign is implemented;_____ occur after the ad or commercial has been in the field.
Superordinate Goal
A goal that is shared by individuals or groups that can only be achieved through cooperation, fostering unity and collaboration.
Transformational Leadership
A leadership approach that causes change in individuals and social systems, aiming to develop followers who can take leadership roles.
Transactional Leadership
A management style that focuses on supervision, organization, and performance, rewarding employees for meeting specific goals.
Transformational Leaders
Leaders who inspire and motivate their followers to exceed their own interests for the sake of the organization and foster significant change.
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