Posttesting Is Designed To

question 39

Multiple Choice

Posttesting is designed to:

• A)act as a benchmark for when to begin the situation analysis.
• B)check the impact of positioning statements.
• C)determine if the campaign accomplished the objectives sought.
• D)determine what psychological factors will influence ad perception.
• E)avoid problems associated with selective perception.

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Definitions:

Conditioned Response

A learned reaction to a previously neutral stimulus that has become associated with an unconditioned stimulus through conditioning.

Conditional Reinforcement

Conditional reinforcement is the process by which a stimulus reinforces a behavior only when it is paired with a primary reinforcer or another strong reinforcer.

Contingent Reflex

A reflex action that depends on specific conditions or stimuli to occur, rather than happening automatically.

Conditioned Stimulus

A stimulus that initially does not elicit a specific response but comes to do so after being associated with an unconditioned stimulus.