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Which of the following is an argument against measuring advertising effectiveness?
Marginal Tax Rate
The rate at which the last dollar of income is taxed, reflecting the percentage of additional income that is taken as tax.
Average Tax Rate
The proportion of total income that an individual or corporation pays in taxes, calculated by dividing the total taxes paid by total income.
Marginal Federal Income Tax
The rate at which the last dollar of a taxpayer's income is taxed by the federal government.
Federal Tax Revenue
Revenue the federal government receives from taxes, including income tax, corporate tax, and other taxes.
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