The First Step in Measuring the Effectiveness of Event Sponsorship

question 54

Multiple Choice

The first step in measuring the effectiveness of event sponsorship is to:

• A)set qualitative goals.
• B)build evaluation methods into the sponsorship strategy.
• C)narrowly define the objectives for the event with specific details.
• D)redefine the organization's objectives in terms of its marketing communications.
• E)measure the implementation and results against predetermined benchmarks.

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Definitions:

Vice President

An official or executive ranking below the president of a country or organization, often tasked with specific duties or acting in the president's absence.

Hans Selye

A scientist known for his research on the effects of stress on the human body and for formulating the General Adaptation Syndrome model.

Alarm Phase

The initial stage of the body's response to stress, activating the fight or flight response and preparing the body to face or flee the threat.

Chronic Stress Phase

A prolonged period of stress without adequate relief or relaxation, leading to various health issues such as anxiety, depression, and cardiovascular diseases.