Which of the Following Is One of the Nine Principles

question 72

Multiple Choice

Which of the following is one of the nine principles of Positioning Advertising Copy Testing (PACT) ?

• A)Provide measurements that are relevant to the objectives of the advertising.
• B)Realize that the copy should be valid and that reliability may be too costly to guarantee.
• C)Provide controls to increase the biasing effects of the ad content.
• D)Use a convenience sample.
• E)Realize that a single measurement is adequate to assess an ad's performance.

---

Definitions:

Cycle

One complete AC waveform.

Effective

Producing a decided, decisive, or desired effect, particularly in the context of performance or efficiency.

Peak-to-peak

Refers to the difference in amplitude between the highest and the lowest points of a waveform, indicating the total voltage change.

Average

A numerical value expressing the central or typical value in a set of data, calculated as the sum of the values divided by their number.