In Order to Help Americans Prepare for a Terrorist Attack,the

question 15

Multiple Choice

In order to help Americans prepare for a terrorist attack,the U.S.Department of Homeland Security used a new $1.2 million advertising campaign involving both print and broadcast media.Prior to the development of the advertisements,the department conducted concept tests with small groups of eight to ten average U.S.citizens from New York City,Kansas City,Los Angeles and elsewhere who gave their opinions on what the ads should contain and how the message should be delivered.This is an example of:

• A)post-testing through focus groups.
• B)pretesting through mall intercepts.
• C)field testing through the use of single-source data.
• D)pretesting through focus groups.
• E)the Delphi method of testing advertising effectiveness.

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Definitions:

Employees' Salaries

Fixed payments made to employees for their services over a specific period, not immediately influenced by changes in business activity levels.

Accrued Salaries

This refers to wages that have been earned by employees but have not yet been paid by the company.

Revenue Journal

A specialized accounting journal used to record the sales of goods and services and revenue generated.

Accounts Receivable

This term represents money owed to a business by its clients for goods or services delivered but not yet paid for.