_____ Is the Laboratory Method of Pretesting Ads Which Exposes

question 97

Multiple Choice

_____ is the laboratory method of pretesting ads which exposes a group of respondents to both control and test advertisements presented together in a portfolio.

• A)The DAR test
• B)Portfolio testing
• C)Dummy testing
• D)The Flesch test
• E)Commercial testing

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Definitions:

Avoidant

A tendency to evade or escape facing unpleasant tasks, situations, or interactions out of fear or discomfort.

Schizotypal Personality Disorder

A mental health disorder characterized by severe social anxiety, thought disorder, paranoid ideation, derealization, transient psychosis, and often unconventional beliefs.

Socially Anxious

Experiencing anxiety or fear in social situations, often due to worries about being judged or embarrassed.

Peculiar Ideas

Thoughts or beliefs that are unusual or atypical, sometimes reflecting creativity or innovation, but in other contexts may suggest delusional thinking or disorders.