When Allstate Refers to Itself as "The Good Hands People

question 29

Multiple Choice

When Allstate refers to itself as "The good hands people," this is an example of:

• A)positioning advertising.
• B)recruitment advertising.
• C)advocacy advertising.
• D)public relations.
• E)publicity.

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Definitions:

Reflective Turning Point

Event that signals a change in the way a relationship is defined.

Proposes

Suggests something for consideration or action.

Social Penetration Model

A model of the self that reflects both the breadth and depth of information that can potentially be disclosed.

Self-Disclosure

Purposefully providing information about yourself to others that they would not learn if you did not tell them.