The Portfolio Test for Ads Assumes

question 48

Multiple Choice

The portfolio test for ads assumes:

• A)that the ad that yields the highest recall is the most effective.
• B)reliability and validity are the most important part of the testing process.
• C)the consumer will closely scrutinize all ads that he or she sees.
• D)field and laboratory tests produce the same results.
• E)there is no contextual different between an animatic rough and a photomatic rough.

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Definitions:

Financial Reporting

The activity of formulating pronouncements that illustrate an organization's financial status to its directors, patrons, and the government.

IFRS

IFRS, or International Financial Reporting Standards, are globally accepted standards for accounting that guide how transactions and other accounting events are reported in financial statements.

Financial Accounting Standards Board

An independent organization that establishes financial accounting and reporting standards in the United States.

U.S. Accounting Standards

The accounting principles, standards, and procedures established by the U.S. Financial Accounting Standards Board (FASB) for domestic companies.