A "Split-Run" Privilege Offered by Some Print Media Allows

question 45

Multiple Choice

A "split-run" privilege offered by some print media allows:

• A)half of an advertisement to be placed in the upper left hand corner of a page and the other half in the lower right hand corner.
• B)half of an advertisement to be placed on one page and the other half on the page facing it.
• C)the advertiser to put the same ad in two consecutive issues.
• D)alternate copies of the same issue to carry different versions of the message.
• E)an advertiser to buy 50 percent of the back cover position in one issue.

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Definitions:

Direct Materials Quantity Variance

The difference between the expected and actual quantity of materials used in production, multiplied by the standard cost per unit of material.

Actual Costs

The real costs incurred in the production of goods or services, including all expenses such as materials, labor, and overhead.

Standard Costs

Predetermined costs for materials, labor, and overhead used to control actual operating costs and to measure cost variances.

Direct Labor Time Variance

The difference between the actual time spent on production and the standard time expected, multiplied by the direct labor rate.