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The success of a direct-marketing program is in large part tied to the ability to:
Similar Organizations
Entities that share common goals, structures, or functions, often within the same industry or sector.
Nonprofit Conduct
Behaviors and practices that are considered appropriate, ethical, and effective within nonprofit organizations, focusing on mission fulfillment and accountability.
Performance Measurement
The process of evaluating the efficiency and effectiveness of actions or outputs.
Achieving Mission
The process of executing strategies and actions to fulfill the core purpose and goals of an organization effectively.
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