An Advertiser That Wanted to Gather _____ Could Ask Participants

question 51

Multiple Choice

An advertiser that wanted to gather _____ could ask participants in a research program to choose a brand of athletic shoe they would like to win and then ask the same question later after the participants have been exposed to ads for various brands of athletic shoes.

• A)physiological measures
• B)alpha activity
• C)persuasive measures
• D)measures of the hierarchy of effects
• E)beta activity

---

Definitions:

White Settlers

Individuals of European descent who settled in territories outside of Europe, often involving colonization and displacement of indigenous populations.

Internal Colonialism

A concept referring to the uneven and exploitative economic and political relationships within a country, often between dominant and marginalized groups.

Cultural Imperialism

The practice of promoting and imposing a culture, usually that of a more powerful nation, over a less powerful society.

Racism

Bias, injustice, or hostility toward individuals of a distinct race, stemming from the conviction that one's own race surpasses others.