Of All Out-Of-Home Media,_____ Advertising Enjoys the Highest Gross Billings

question 57

Multiple Choice

Of all out-of-home media,_____ advertising enjoys the highest gross billings and the largest percentage of the market.

• A)transit
• B)sports stadium
• C)airport
• D)billboard
• E)in-store

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Definitions:

Variable Cost

Expenses that vary in relation to the amount of products or services a company generates.

Fixed Cost

Costs that do not change with the level of production or sales, such as rent, salaries, and loan repayments.

Economies of Scale

The cost advantages that a business can exploit by expanding their scale of production, leading to a lower cost per unit.

Diseconomies of Scale

Increased costs per unit that occur when a company grows too large, leading to inefficiencies.